"Continuously map the language users actually type against your content inventory. Because the disconnect between what people seek and what you’ve published is where growth hides."

"Segment by query, device, geography, and page before making changes. Because the right question prevents the wrong fix."

"Compare across multiple tools and timeframes, layering context from experience. Because tools show symptoms, but only judgment reveals the underlying condition."

"Mirror the phrasing, structure, and logic of the query journey. Because the algorithm favors answers that feel like the natural conclusion of the search."

"Continuously map the language users actually type against your content inventory. Because the disconnect between what people seek and what you’ve published is where growth hides."

"Segment by query, device, geography, and page before making changes. Because the right question prevents the wrong fix."

Content Strategy & SEO
For Professional Service Firms

Content that connects.

I work with law firms, finance companies, and other professional services—both B2B and B2C. Through video interviews and deep research, I capture how you actually explain things. Then I turn that into content that sounds like you and ranks where your clients are searching.

See What I Do Quick Projects

Raw AI Content Is Paraphrased

I've seen firms try to hand their marketing to ChatGPT.

The content comes back fast. It's generic, stiff, and sounds nothing like how they'd actually explain things to a client.

AI helps with keyword clustering and competitive analysis. For finding patterns in data. For building outlines.

Then I flesh out everything so it sounds like you're talking to someone, not reading a manual.

Speed without the weird phrasing.

You get content that ranks and actually sounds like something a person would say.

Workflows For Repetitive Tasks

If you're spending hours moving data between systems or doing repetitive tasks manually, I can probably automate it. Using tools like n8n, I connect your software so information flows without someone babysitting it.

See Examples →

Ongoing Marketing Support

Monthly content creation and SEO work for firms that need consistent marketing but don't want to hire full-time.

→ SEO-optimized blog posts and website content
→ Turning what you know into documented content
→ Social media planning and coordination

See the Services →

One-Time Projects

Fixed-price work when you need something specific done without ongoing commitment.

→ Technical SEO fixes and cleanup
→ Google Business Profile optimization
→ Email campaigns to reactivate cold leads

See What's Available →

Let's Figure Out What Makes Sense

Whether you need ongoing help or just one thing fixed, we can talk about what would actually work for your situation.