Content That Sounds Like You.
Without You Writing It.
I interview you about what you actually know. Then I turn those conversations into content that ranks, converts, and sounds exactly like how you'd explain it to a client over coffee.
You Know Exactly What to Say. Just Not How to Write It.
You can explain your service perfectly when someone asks about it.
The client scenarios. The common mistakes. Why your approach works better. It flows naturally in conversation.
But sit down to write a blog post? Suddenly everything sounds stiff. Corporate. Like someone else wrote it.
So you hand it off to AI. The content comes back fast but generic. It uses phrases you'd never say. Misses the nuance that makes your explanation click.
You're an expert at what you do, not at content creation. That's two completely different skills.
The way you naturally explain things. The examples that make concepts clear. Your actual voice that builds trust.
I've watched founders spend hours trying to write one article. Rewriting it three times. Still unhappy with how it sounds. Eventually publishing something that doesn't represent them well or just giving up entirely.
This Works If:
This isn't for businesses that just want cheap content production. If you need volume over authenticity, there are faster options.
How This Actually Works
We schedule a 45-60 minute video call. I ask you strategic questions about problems your clients face and how you solve them.
This can be recorded or live depending on what you're comfortable with.
I listen to how you naturally explain things. The phrases you use. The examples you give. The way you structure explanations.
This becomes the foundation for content that sounds like you.
I turn your explanations into blog posts, video content, or both. SEO-optimized but written in your voice.
You review and approve before anything goes live.
Multiple Use Cases
I edit your video responses into YouTube content. Then build a detailed blog post around the same information.
The video embeds in the blog. YouTube links back to the article. Better engagement, better SEO.
Not comfortable on camera? We record audio only. I transcribe and develop written content from the conversation.
Same depth, same authenticity, without video pressure.
I ask questions in real-time, adjusting based on your answers. More conversational, less scripted.
Works well for founders who think out loud.
Record multiple sessions in one sitting. I develop them into content over the following weeks.
Efficient for consistent publishing without monthly scheduling.
What Actually Gets Created
Content That Matches Your ICP
Questions I ask are designed to surface problems your ideal clients face. Content targets those specific pain points.
Your Actual Explanations
Not rewritten corporate-speak. The way you'd explain it to someone who asked you directly.
SEO That Doesn't Sound Like SEO
Optimized for search without sacrificing readability or authenticity. Keywords fit naturally.
Consistent Publishing Without Effort
One hour of your time monthly produces multiple pieces of content. No writing required from you.
Multi-Platform Assets
Video for YouTube. Blog for your site. Both working together for better reach and engagement.
Documented Expertise
Your knowledge captured and accessible. Useful for prospects, clients, and new team members.
How This Worked for Premium Sign Solutions
The founder knows signage inside and out. Can explain technical details clearly. But sitting down to write blog posts? Not his strength.
We started doing monthly video sessions. I'd prepare questions based on common client scenarios. He'd explain solutions the same way he'd explain them to a potential client.
I edited the videos for YouTube. Built blog posts around the same information. Embedded the videos in the articles. YouTube links back to the blog.
60 minutes of his time per session
2-3 videos + matching blog posts monthly
Consistent content in his voice without him writing
The content sounds like him because it is him. Just organized and optimized.
What This Requires From You
Regular Commitment
This works best with monthly sessions. Consistency builds a content library over time. One-off interviews produce one-off results.
Willingness to Talk Through Ideas
You need to be comfortable explaining what you know out loud. If you freeze on camera or struggle to articulate verbally, this format won't work well.
Trust in the Process
I'm editing your words, not rewriting them from scratch. You review everything before it goes live, but you need to trust I'll capture your voice accurately.
Patience With Results
Content compounds over time. One article won't transform your visibility. Six months of consistent publishing will.
Two ways to start
I work with adults. Choose how you want to engage based on your preferred thinking style.
Option 1 — Quick conversation
If you just want to explain what’s going on and see if it’s a fit, start here.
Message Received
Thanks for reaching out. I'll review your situation and get back to you personally within 24 hours.
Option 2 — Build your scope
If you prefer clarity and want to think through scope before we talk, use the Scope Builder.
Interactive tool to calculate your monthly investment based on specific deliverables.
Build your scope →- ✓ Instant price estimates
- ✓ Clear list of deliverables
- ✓ No pressure discovery