I Used to Think Good Work Spoke for Itself

I spent three years writing content for a paint company.

Before that, I ran an urban farm. Grew food for people who needed it.

Weird background for someone doing SEO, I know.

But here's what those years taught me: people don't buy paint. They buy the feeling of walking into a room that finally looks right. Farmers don't sell vegetables—they sell the story of knowing where your food comes from.

Your clients aren't buying legal services. They're buying the relief of knowing someone competent has their back.

I learned this working with lawyers in both those previous lives. The pressure you're under isn't theoretical to me. I watched it up close.

Later, agencies like Fannit taught me the technical side—how to make content rank. Premium Sign Solutions showed me that your reputation starts forming before anyone walks through your door.

I'm bringing that mix of understanding people and understanding search engines directly to professionals who deserve to be found.

Okay so this is embarrassing.

When I ran Paint Effect and later Positive Cycle, I said yes to everything. Client needed something outside the scope? Sure, I'd handle it. Small request that took three hours? No problem.

I thought I was being helpful.

Turns out I was just making it impossible to track what I'd actually agreed to do. Clients got confused about what cost extra. I couldn't figure out why I was always underwater.

Scope creep is a slow drowning.

That's why I'm particular about n8n workflows now. I built a system where AI agents check every request against our contract. If something's outside what we agreed on, it flags immediately.

Not because I don't want to help. Because surprises destroy trust.

You never get a bill you weren't expecting. I never lose track of what I'm supposed to deliver. Clear edges make better relationships.

I want to help you stop being the best-kept secret in your field.

Not through tricks or hacks. Through understanding what you actually do, who needs it, and how those people are searching for help.

I take time with this part. Your practice isn't identical to every other practice in your specialty. The challenges you handle best, the clients you serve most effectively—that specificity matters.

Every piece of content reflects how you'd actually explain things. Not how a marketing department thinks you sound.

I won't promise you'll rank first for everything next month.

That's not how this works. Building credibility online is like building it anywhere else—it takes consistency and time.

The goal isn't just being found. It's being found by people who need exactly what you're good at.

Here's what the work looks like:

• I listen first. Your practice has nuances. I need to understand them before writing anything.
• Strategy over volume. Sophisticated keyword research. Authority building. Technical improvements that compound.
• You always know what's happening. Monthly updates in plain language. No jargon you need a decoder ring for.

Look, maybe we work together. Maybe we don't.

But if you're tired of watching less qualified people get the visibility you've earned, at least let's talk about it.