Technical SEO Done Right

Fix What's Quietly Killing
Your Search Visibility

Google crawls your site and can't figure out what's important. AI tools skip you entirely. Prospects search for exactly what you do and find competitors instead. The problem isn't your expertise—it's how your site is structured underneath.

Your Content Is Good. Your Structure Is Broken.

I've seen this pattern across different sites.

You publish helpful content. Answer real questions. Build case studies. But nothing ranks the way it should.

The problem isn't the writing. It's that your site architecture is fighting against you.

WordPress creates duplicate pages from tag archives. Your case studies exist in isolation with nothing feeding into them. Service pages don't connect to the content that should support them.

Google crawls your site and can't tell what matters most. AI answer engines skip you because your content isn't structured for machine understanding.

What's Actually Happening

Google has a crawl budget. It wastes that budget on junk pages instead of your important content. Your best work gets indexed weeks late or not at all.

The Hidden Cost

Prospects are searching. They're finding competitors with worse content but better technical foundations. You're losing business to inferior expertise.

Technical problems compound quietly. Missing schema. Orphaned pages. Broken internal linking. None of it screams for attention like a broken contact form. But collectively, it's why your visibility plateaus while you keep publishing.

This Matters If:

→ You're publishing content regularly but not seeing ranking improvements
→ Your site has been growing organically without intentional structure
→ You have case studies or service pages that don't connect to supporting content
→ You're not showing up in AI-generated answers or search overviews
→ Google Search Console shows pages getting crawled but not indexed

If your site is brand new or already technically sound, you probably don't need this. This is for sites with existing content that isn't performing as well as it should.

Common Problems I Fix

Index Bloat

WordPress creates pages you don't need. Tag archives. Author pages. Pagination. Google wastes crawl budget on these instead of your actual content.

Fix: Identify and block low-value pages from being indexed.

Broken Site Structure

Content exists in isolation. No clear topic clusters. Case studies aren't connected to service pages. Blog posts don't feed into hub pages.

Fix: Map content relationships and build internal linking that guides both users and crawlers.

Missing Schema

Search engines can't understand what type of content you're publishing. Service pages look like blog posts. Case studies aren't marked up properly.

Fix: Implement proper schema markup so machines understand your content structure.

Orphaned Pages

Important content exists but nothing links to it. Google finds it eventually but assigns it low importance because no other pages point to it.

Fix: Build logical internal linking paths to important content.

Confused Funnel Structure

Top-of-funnel awareness content doesn't connect to middle-funnel consideration pages. Bottom-funnel conversion pages have no clear path from discovery.

Fix: Map content to buyer journey stages and create deliberate flow between them.

Poor Crawl Efficiency

Google discovers your new content weeks after you publish it. Important pages get crawled less frequently than junk pages.

Fix: Optimize crawl budget by blocking low-value pages and prioritizing important ones.

How Site Structure Should Actually Work

Topic Clusters, Not Random Posts

Each service area needs a hub page. That hub connects to supporting content that answers specific questions. The supporting content links back to the hub.

Example: Service page about business insurance → Hub page about risk management → Individual posts about liability coverage, worker's comp, property insurance. Each post links to the hub. Hub links to service page.

Funnel Flow That Makes Sense

Awareness content (blog posts) should naturally lead to consideration content (detailed guides, case studies). Consideration content should point to conversion pages (service pages, contact forms).

The goal: Someone discovering you through a blog post can navigate to deeper content and eventually to "work with us" without hitting dead ends.

Internal Linking With Purpose

Every link tells Google and readers where to go next. Links from relevant content carry more weight. Links buried in footers don't help much.

Strategy: Build contextual links within content that guide users toward pages you want them to see. Make the path to conversion obvious without being pushy.

What Actually Gets Fixed

Google Crawls What Matters

Crawl budget gets spent on your important pages. New content gets indexed faster. Updates get noticed quickly.

Content Relationships Become Clear

Topic clusters show Google you have depth on subjects. Hub pages accumulate authority from supporting content. Service pages get reinforced by relevant case studies.

AI Tools Can Cite You

Proper schema and structure make your content understandable to AI answer engines. You start showing up in ChatGPT, Claude, Perplexity, Gemini responses.

Users Can Navigate Logically

The path from discovery to conversion becomes obvious. People don't hit dead ends or bounce because they can't find related content.

Rankings Improve Gradually

Better structure doesn't create instant rankings. But over 3-6 months, properly connected content starts performing better than isolated pages.

Future Content Slots In Easily

Once structure exists, new content knows where it belongs. You're not guessing how to organize or link new articles.

How This Gets Fixed

I start with a technical audit using Screaming Frog and manual review. This shows what Google actually sees when it crawls your site.

Week 1: Audit

Full technical crawl. Identify index bloat, orphaned pages, broken internal links. Map current site structure.

Week 2: Planning

Design proper topic clusters. Map funnel flow. Identify which pages need schema. Prioritize fixes by impact.

Week 3: Implementation

Block junk pages from indexing. Add schema markup. Build internal linking structure. Document changes and monitor.

You get a prioritized list of fixes. Not everything needs to happen immediately. We tackle high-impact issues first.

Important: This doesn't require developer knowledge from you. I handle the technical implementation or work with your developer if one exists. You just need access to make changes.

What This Isn't

This Doesn't Create Instant Rankings

Fixing technical issues removes blockers. It doesn't guarantee page-one rankings next week. Results compound over months as Google re-crawls your improved structure.

This Isn't a Content Strategy

I fix how your existing content is structured and connected. If you don't have content yet or it's fundamentally weak, structure won't save it.

This Requires Ongoing Maintenance

Sites don't stay fixed forever. New content needs proper linking. WordPress updates can break things. Plan for periodic checkups, not one-time fixes.

This Won't Fix a Terrible Site

If your site is fundamentally broken (slow, mobile-unfriendly, horrible UX), technical SEO fixes won't matter. Foundation issues need addressing first.

Two ways to start

I work with adults. Choose how you want to engage based on your preferred thinking style.

Option 1 — Quick conversation

If you just want to explain what’s going on and see if it’s a fit, start here.

Option 2 — Build your scope

If you prefer clarity and want to think through scope before we talk, use the Scope Builder.

🛠️

Interactive tool to calculate your monthly investment based on specific deliverables.

Build your scope →
Why this path?
  • ✓ Instant price estimates
  • ✓ Clear list of deliverables
  • ✓ No pressure discovery